THE NEXT GENERATION ® 2011 DESIGN IDEAS COMPETITION

Winning Design to be Awarded $10,000; Entry Deadline is January 31, 2011

Metropolis, the leading magazine for architecture and design professionals, announces the theme for its annual Next Generation® Design Competition, in partnership with the U.S. General Services Administration (GSA). The challenge is to take an ordinary GSA office building in Los Angeles, apply immense skill and creative energy, and GET ZERO - Zero Environmental Impact. 

With support of competition sponsor, Herman Miller, Inc., Metropolis will be gathering the best and brightest among emerging designers from which the first "one" will emerge. But, for the first time in the 8-year history of the Next Generation® Design Competition a partner is contributing the other "one" - an entire eight-story office building in downtown Los Angeles. The partner is the General Services Administration (GSA), one of the biggest landlords in the world, and the owner of more than 362 millions sq. ft. of office space in which over 1.2 million federal employees work.

The winner of Next Generation 2011 receives a $10,000 prize, but, much more important, the kind of career-building attention that previous winners have enjoyed: they've become leaders in their fields, the subject of TV series on PBS as well as of Metropolis's film, Brilliant Simplicity, and received recognition from manufacturers, design firms, governments, important design schools, major NGOs - and, of course, clients. Susan S. Szenasy, Metropolis's editor in chief notes that, "In terms of real-world impact, our Next Generation GET ZERO competition may be the most important initiative Metropolis has ever undertaken to date. We're all eager to see how the skills and creativity of this environmentally concerned, community-oriented, and technically savvy generation of designers can make a positive impact on our built environment."

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